We help emerging natural and specialty brands earn shelf space, and save buyers the search with retail-ready products that fit their shelf.
Share your UNFI or KeHE reports, your accounting records and your product details. We use them to back every pitch with order numbers checked against your books, set launch and promo budgets your cash can carry, and find more stores like your best ones.
We match your products to each store’s gaps, standards and local rules, including co-ops and independents a busy rep rarely reaches. You approve the list, and we time each pitch to the store’s review calendar.
Each pitch has your pricing and the store’s margin, item number, launch promo plan and the store’s own vendor form, with order history from your records. We never agree to a price, promo or fee without your written OK.
We submit your promos to UNFI or KeHE, check each chargeback against what you approved, and review every store’s orders and your warehouse stock each week. We flag stalled stores and coming stockouts early and work them with the store or distributor.
Hi Dana, here’s your week.
Hi Dana, here’s your week.
We start with your distributor reports, accounting software and product details. If yours isn’t listed, tell us and we’ll check what its export allows. You keep the tools you have.
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Of net sales in each new account’s first 12 months, then 4% while it keeps ordering.
Existing accounts you’d like us to manage.
We never charge on accounts you keep. You approve our store list before we pitch, so it’s clear which stores are ours.
30 days’ notice. A 90-day tail only if you end it. Questions about the full terms? Get in touch.
Our first 10 brands pay 4% on new accounts in year one, with every rate locked for 24 months. All we ask is that you connect your sales data and, once it’s working, share how it went in a short case study.
| Account | Type | Cases | Net sales | Rate | Fee |
|---|---|---|---|---|---|
| Wrenfield Food Co-op (4 stores) | Opened · month 14 | 20 | $432.00 | 4% | $17.28 |
| Ostler Hill Markets (6 stores) | Opened · month 13 | 25 | $540.00 | 4% | $21.60 |
| Penrow Grocer (5 stores) | Opened · month 9 | 22 | $475.20 | 5% | $23.76 |
| Fenwyck Market (12 stores) | Opened · month 4 | 41 | $885.60 | 5% | $44.28 |
| Quillmont Natural Grocer (1 store) | Opened · month 1 | 3 | $64.80 | 5% | $3.24 |
| Halvering Grocer (18 stores) | Handed to us · month 5 | 64 | $1,382.40 | 3% | $41.47 |
| 46 stores | 175 | $3,780.00Where this number comes fromSourceUNFI shipments to these 46 storesPeriodOct 1 to Oct 31PriceYour $21.60 case priceLessCredits, returns and free fill | $151.63 | ||
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Best fit: natural and specialty food brands on UNFI or KeHE.
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Share what you’re looking for, your price range, standards like organic or local, and your distributor. A short form or an email reply is all we need.
Hi Sam, you asked for local snacks under $5, gluten-free. Two of the brands we represent fit.
Full pitches are attached, with your form filled in. If neither is right, reply “no” and we won’t pitch them again.
Instead of a catalog, you get a short list. We check each item we represent against your needs and its order history in stores like yours, and only pitch what passes both. If you have a review calendar, we time each pitch to it.
Cost, suggested retail, item number, specs and the brand’s order history from its own distributor records, with your vendor form filled in. Any launch promo runs through your distributor. A person checks every pitch before it reaches you.
We watch the brand’s stock at your warehouse and its shipments to your store. If a shortage is coming, you hear from us first, with the expected restock date. Price changes come with notice, and we chase billing and credit issues on our brands’ items.
UNFI Chesterfield is low. New stock is expected about Nov 4. You don’t need to do anything.
Want Maple Tahini in that slot for a week? Reply “swap.”
Hi Sam, you asked for local snacks under $5, gluten-free. Two of the brands we represent fit.
Full pitches are attached, with your form filled in. If neither is right, reply “no” and we won’t pitch them again.
UNFI Chesterfield is low. New stock is expected about Nov 4. You don’t need to do anything.
Want Maple Tahini in that slot for a week? Reply “swap.”
Hi there! We’re a delicious better-for-you granola that customers love. We’d love to be on your shelves! Sell sheet attached. Can we send samples?
No cane sugar, $7.99 retail at a 40% margin, made 96 miles away. 2.4 units a week shipped to stores your size. Your form is filled in and attached.
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Free, and no call needed. Leave your email and we’ll reply as soon as possible.
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